Gordon's Model and MM Model of Dividend Policy
Gordon’s model and MM model Gordon's Model and MM Model of Dividend Policy 1. Gordon's Model Myron Gordon's Model is a dividend relevance theory . It states that the dividend policy of a company affects the market value of its shares . The model is based on the idea that investors generally prefer certain current dividends rather than uncertain future capital gains. This is often referred to as the "bird-in-the-hand" argument . Gordon's Formula Where: P₀ = Current market price per share E = Earnings per share b = Retention ratio r = Rate of return on investment Ke = Cost of equity capital Dividend payout ratio = 1 − b Main Principle The relationship between r and Ke determines the appropriate retention/dividend approach: Situation Implication r > Ke ...